Area: 500 sq. m.
Location: Shenzhen, China
Status: Completed THAT'S ALL is an emerging Chinese Fashion brand. The company has organized a fashion show to communicate the brand value to the local shopping malls. My role was to design the show venue to match the collection topic (ZOOTOPIA) and the location, the runway and decorations, as well as the creative direction of make up, hairstyles, dress code etc.
The client chose to hold an open air show at a seaside yacht club, which brings the challenges of strong wind, heavy lighting installations, crowd circulation etc. Those issues were addressed with careful planning and consistency.
To create an Artistic Jungle to house the Zootopia show, I used palm trees, colorful LEDs and neon signage. Together with the construction team we planned out the runway, guest and model circulation and stage lighting. As a result, we achieved an impressive atmosphere yet on low budget which satisfied both the client and guests.
