Customer: BLEND Coffee Bar
Location: Shenzhen, China
Area: 80 sq. m.
Status: Completed in 2016
BLEND is a new coffee bar located in the center of the Silicon Valley of Asia - Shenzhen. Its design caters to the taste of young techies populating the area of the industrial zone.
Based on the location and the young demographic of the area, it was decided to have a minimalist approach to the design of both visual identity and interior, following the principles of the icon of clean design in the tech industry - Apple. All the materials were chosen to create a familiar vibe when a customer enters the shop. The aluminum panels and light wood is a perfect combination of cold and warm, which are spiced with black furniture and red coffee cups.
The bar area forms a cubical space fully made of metal and placed right in the center of the shop, topped with a grid of 64 lamps. The grey concrete floor comes out from under the bar counter just enough for a person to stand, creating a visual indicator of where to line up to make an order. The menu is placed on the aluminum wall of the "cube".
BLEND logo is an alteration of a coffee bean, or to be more precise two halves of different coffee beans, which is clearly visible on the door handle. This reflects the specialty of the brand - blending Ethiopian and Tanzanian coffee beans to create a unique taste.
Blend是一个即将在深圳于2016年10月开放的咖啡馆，其设计思路是突出并区别于目前拥挤的咖啡店市场，营造独特的设计氛围。我作为本次咖啡馆设计师的目标是创造一个难忘的气氛，通过特殊的材料和建筑设计的方法，使它更具有新意。我对材料应用的灵感来源于——苹果商店,混合和匹配与轻工斯堪的纳维亚的美学风格，期待这个秋天您能来到Blend拥有特殊的咖啡馆体验！
